Target Market
Sex: Female
Age: 25 to 65
Children: Y
Education: Some
Income: 30K to 75K
Resolution: 800x600
Web browser: IE, Firefox, Safari
Device: broad band, dial up, wireless
System: PC or Mac
User Profile 1
Name: Jane Conners
Sex: Female
Age: 35
Children: Y
Education:4 yrs college
Income: 75K/year
Jane is a working mother of two young children, one boy the age of 7 and one girl the age of 4. She typically starts her day at 6:00 a.m. in the morning that consists of dressing and feeding herself and the kids. By 8:30 am she has dropped off the children at their appropriate places and has settled into her work day. Jane's work day ends around 5:30 p.m. and she usually has the children picked up and at home by 6:15. Next it is time to prepare dinner while dad gets the kids bathed and in their pajamas. Jane's weekends are full with play dates, soccer games, birthday parties, and sometimes date night.
With all of hustle and bustle during the week and the weekend, there is not much time left for shopping for her daughter's upcoming birthday. Jane will resort to using the web to find the perfect new doll for her daughter in the appropriate price range. The site must be easy to use, clearly state return policies, allow the use of credit cards, and provide excellent visual images of the doll she is to purchase.
User Profile 2
Name: Nancy Ortega
Sex: Female
Age: 60
Children: Y
Education: high school
Income: 35K/year
Nancy is a retired grandmother of three grandchildren: two granddaughters and one grandson. Her day typically consists of an early morning walk, a simple breakfast, and then a trip to either the retirement home or her neighborhood elementary school to volunteer. Some days her errands may include a stop at the grocery store, the dry cleaners, and possibly the gas station. In addition to the above, Nancy also watches her grandchildren after school and sometimes on the weekends when the parents want a date night out.
Nancy's grandchildren are web savvy and have been educating Nancy on how to use the world wide web on her new lap top. The girls in particular have been showing her web sites related to toys. Their favorite web sites include products such as tea sets, dolls, and play kitchens. With this new knowledge, Nancy has decided to order her granddaughter a doll on line for her up coming birthday from the web site her granddaughter showed her yesterday. Nance is new to this, so the web site must be easy to use, use credit cards, explicitly state shipping requirements and return policies, and show great images of the dolls that can be ordered.
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